50% think viewing TV can be over internet

Zattoo, a German OTT channel streaming service has commissioned market research from TNS Infratest regarding appreciation of the German public about the ability  to view TV over the internet. Roughly 50% thinks this is possible, which is a large increase (60%) from the year before.

Trends are strong. 30% already streams to the main screen, VOD mostly but also linear TV like Zattoo is delivering. Online viewing is an important part of TV viewing: 60% is using online viewing, 25% of which is using it almost exclusively.

Here is a nice infographic (translation by UC-Connect):