The operator as an App is an interesting trend. Some operators’s life is in an App, like Netflix. Some have created their own rich app environment, like YouView. There are important counter arguments like:
- QOS of the delivery medium (OTT is not exactly the qulity medium of choice today)
- New hardware developments, like HEVC etc.
- Channel zapping times (ahum)
- Default operator selection on power-on (even more ahum)
This model will come, but it may tke long time; more due to the fact that IP is simply not ready for mainstream delivery. TV mnufacturers should consider a model where a “persistent” operator navigtor app can mix with classical DVB delivery. That is probably cooking, Samsung with Teliasonera leading the pack.
The Operator as an App: A practical, not philosophical debate | Videonet.