Colin Dixon on nscreenmedia is discussing some of the recent findings in consumer research on the move towards TV moving online. Millennials are leading the way.
The new “insight” is that 2015 is a “watershed year”. It seems though that there are also less earth-shattering research results. But let’s be careful”things are moving, so we need to be prepared that in such fluent times that consumer research results are not always consistent. But things are definitively in flux. Have a look at his video report on the link below.