A TVAppMarket reference to a market study by TDG predicting that there will be 25% less traditional TV viewing by 2020 as a consequence of online content (Apple, Google, Amazon, Microsoft). No place for today’s number 1 in town though it seems (Netflix). A key piece of evidence is the Comcast plea that it has much competition so merging with TW should be OK. Not exactly untainted evidence, for more see the WashingtonPost blog here.
UC-Connect believes traditional TV companies will indeed come under pressure as online competition mounts. Things will move gradually, almost unnoticeably slow. Especially PayTV channel packages and subpar on-demand services will suffer from online premium content offers. For mass-audience channels dedicated networks will remain very const effective till after 2020. But will the audience have moved online by then: maybe not all, but the move will be well under way in real numbers by 2020.
In the author’s home the move is well under way: kids seldomly watch the single TV in the home, and use mobile phones and laptops to watch mostly online content and play games and be “social”. The wife is using a iPad as favourite 2nd screen, with streaming TV from the cable-operator. The author himself finds TV watching is only useful when being to tired to do something else – essentially a way to rest without sleeping.
