Millenials prefer streaming

The preliminary results of the second NATPE||Content First/Consumer Electronics Association (CEA) joint research study on consumers’ attitudes toward television viewing is the most significant proof so far that TV viewing is really changing.

CEA natpe joint logo

Key trends:

  • Millenials (13-34) watch TV from streaming sources (84%) more than from live TV (54%) or DVR (33%).
  • Millenials use portable devices: 50% laptop, 28% tablet, 22% smartphone. They are more comfortable with smaller screens.

For  more read:

Streaming devices set to dominate viewing | Advanced Television.