The preliminary results of the second NATPE||Content First/Consumer Electronics Association (CEA) joint research study on consumers’ attitudes toward television viewing is the most significant proof so far that TV viewing is really changing.
- Millenials (13-34) watch TV from streaming sources (84%) more than from live TV (54%) or DVR (33%).
- Millenials use portable devices: 50% laptop, 28% tablet, 22% smartphone. They are more comfortable with smaller screens.
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