The time of normal TV is coming to an end; it may take a few generations but kids are viewing on-demand at a much higher rate than adults. A study of Norwegian NRK shows that kids watch linear streaming 4 times less than adults. It goes to show the real potential of online TV, and why linear TV (be it broadcast or online) may become less and less important in the future.
92% of kids app viewing is on-demand at Norway’s NRK | VideoNet.
