Industries favorite, Rovi, has already lost many court cases trying to make Virgin pay for EPG patents. This seems like trollish behaviour: just outspend them on lawyers cost to make them realize paying up is cheaper. It takes courage (and legal fees) for companies to take a stand – though Virgin got their fees re-embursed after every court case so far. But on their 9’th attempt to discipline Virgin Rovi seems to have crashed before taking off. But the consequence of giving up for Rovi may be so bad (no new licensees and even existing licenses breaking their contracts) that they will try and try and… Round 9 ended up with a knockout before it even started. It may take a while for round 10….