Roughly 12 years after the dismal launch of DVB-H ( long forgotten) we watch video on our mobile more than ever. People are glued to their mobile phones and increassingly watch video content on it. As predicted then this typically is not the long form but short form.

Advertising in association and with use of video on mobile is also strongly on the rise. This is becoming big business.

Inspiration: Mobile set to be UK #1 video screen |

The report commercial and simply for sale. The graph used to sell it is worth showing around: trends are clear and obvious. PVR is not breaking the mould or regular content; online is already doing that for younger agegroups, and online + pvr combined are still bigger than regular TV watching up to age groups 35-44.

Parks Associates Report: 360 view Digital Media & Connected Consumers