Research: viewers prefer smart TVs for OTT

BroadbandTVNews reports on a “new” finding that Consumers like things integrated in their TV. Given the dynamic of streaming (OTT and/or in-Home and/or device-to-device) that is of course a moving target. But not exactly real news. Still: it is a confirmation of what should be generally known in the industry: integrated devices can offer a simpler user experience. The key reasons people like their streaming integrated in the TV is convenience of input-selection and a single remote.

Unfortunately the TDGresearch website offers little additional information.

Despite the widespread availability of inexpensive ancillary TV streaming devices, new TDG research finds that 32% of OTT TV Users prefer having the native connectivity of a smart TV.

Source: Research: viewers prefer smart TVs for OTT

Posted in OTT